I have been using LinkedIn for well over a decade now and I find it to be a great tool for building and maintaining my business network. As a veteran of the platform, I wanted to share some top tips on how to get the most out of it.

1. Add a profile picture

This may seem obvious but there a lot of people out there without one. Also, make sure it is appropriate. This is not Facebook, it is a professional network, your online CV. The picture should be a head and shoulders shot against a plain background, not a selfie of you and your pet ferret.

 

2. List your current job

If you have an active LinkedIn account, keep it up to date. There is no point in having an online professional profile if it does not reflect what you do. Every time you start a new job, update your profile. Use your real job title, make sure you list the company you work for and connect with your new colleagues as soon as you can.

3. Look at mutual connections

You will be amazed at who you know and how small the world is. Every time you connect see who that person knows that you do. Use this information to start a dialogue. Shared connections give you instant shared experiences and great talking points when you meet up with people.

4. Connect, connect, connect

Connect with people you meet, connect with people you want to meet, connect with people you think could benefit from meeting you. If you have just met the person in the flesh, or are about to, just look them up and click connect. Don’t overthink it or worry about personal messages if they should know who you are anyway. If you are contacting them blind, then you need to include a note about who you are and why they should connect.

LinkedIn in is a great tool and the best tip I can give you is to only put it on your profile if you would bring it up in a job interview, it is that simple.

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