The definition of marketing is: “the action or business of promoting and selling products or services”. If you look it up in the dictionary you will find this or something similar. You won’t find anything about SEO, hashtags, social media strategy or digital content creation and there is a good reason for this.

The reason is that while these things are all part of a marketing strategy they are not where we need to start and not where you as a business owner need to focus your efforts to start with. They are delivery channels, they are ways to get your message out to a wider audience and we live and work in a period of time where the opportunities to get your message out are verging on limitless. But what does that mean for your business?

Well, it means you can get your message out to an astounding number of people in a very short period of time. It means that what you choose to shout about is heard by more people now than it ever could have been in the past and it means your marketing must never start with digital.

The more people with access to your content the more important that content becomes. If you have a shop window and put up a poster with a typo in it, a customer will probably point it out and you can fix it, no one else needs to know. You make the same mistake on social media and there is no taking it back. If the mistake is big enough you can quickly become a viral sensation for all the wrong reasons – check out this article from Inc. if you don’t believe me – These Are the Biggest Social Media Fails of 2017 – https://www.inc.com/zoe-henry/social-media-fails-2017.html

If you want to talk about how you can get started with your marketing then contact The Consultants’ Community today at info@theconsultantscommunity.com.au

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