The Consultants’ Community knows that it takes a community to build a business because no one person, or organisation, has all the answers. Knowing what you don’t know is crucial to business success.

They are two states of knowledge: know it & don’t know it and there are two camps: us & them (we & they).

This then becomes the matrix shown here:

The key to making sense of this and finding out what you don’t know is questions. Questions everything in this matrix. Question common sense to make sure you are not just doing it because that is how it was always done. Question your selling point to make sure it is the right thing to focus on. Question why it can’t be done to uncover true innovation. Ask the people who know it already, they may well be willing to help.

Sometimes the question is more important than the answer so don’t be afraid to ask.

If you want to start asking the right questions then get in touch today at

You want to use social for your business, but where should you start? Why should you be on social in the first place? Do you need some easy-to-use tips and tricks to improve or create strong social media campaigns?

The Consultants’ Community hosted a panel on this at B2B Expo on Sunday the 13th May and the answer to this complicated question was very simple: be authentic.

There are lots of ways to promote what you do but being authentic needs to be at the core. Everything you do on social media needs to represent who you are as a brand and when a customer interacts with you they need to feel they are having an authentic experience.

Don’t commit to more social media channels than you can handle and don’t rely solely on automation. Unless your personal brand and business brand are closely linked make sure to separate them online and remember that what goes on social media stays on social media.

So to maintain a strong presence work within your capabilities, be authentic and think before you post.

If you want to talk about developing your social media strategy then contact The Consultants’ Community today at