Small businesses need to think about technology on a larger scale, even if you are not using the latest tech yourself you need to be aware of what is out there and what it means for the way we do business.

Cloud computing – this is one of those areas we have all been talking about for years but that is still a crucial area with multiple applications but let’s just talk about backups today. Did you know that anyone who subscribes to Office 365 gets 1TB of storage for free on OneDrive? Is your data backed up in the cloud? Do your various work apps sync up over multiple devices? The cloud is now everywhere and if you are not using it, why? If you lost your computer/tablet/phone tomorrow could you restore it easily? If not, why not? There really is no reason not to embrace the cloud and the benefits for your business just in terms of regular backups can be invaluable.

Automation – how many tasks do you do on a daily basis that could be automated? This is a question you need to ask yourself on a regular basis as it could be the key to making your business more efficient and profitable. Are you posting the same contact on multiple online channels one at a time? Are you going through a shoebox of expense receipts on a regular basis trying to work out why have kept them and who can attribute the cost to? Is your customer and prospect database living in a spreadsheet? Think about your hourly rate, the time you spend on these activities and compare that with the cost of a software solution that could automate the process…

Video – what is the largest search engine in the world? Not a difficult question to answer and if you are struggling, just Google it. The second largest? YouTube (which is owned by the largest). So why is it we all obsess about how to get Google to notice us but overlook the fact they own a massive video platform and will reward people who post content by making it easier for people to find them. The video does not have to be HD, it does not have to be long or scripted, it just needs to be authentic and relevant. If you have an iPhone, and a pair of AirPods and something to say you can put together videos like this and all you need it a cheap video app that lets you use the AirPods as Bluetooth mic.

If you want to find out more about how your business can take advantage of technology trends book in your meeting with The Consultants’ Community today.

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