You have spent a lot of time and effort getting your business to where it is today and while you may need to get some help or advice to take it to the next level you are not willing to take that advice from just anyone. So how do you go about finding the right person to help your business? How do you find the consultant that is the perfect match for you?

Simply put, there is no one right answer to this as businesses are as unique as individuals and each business has different needs to the next one, but there are three simple questions you can ask to find out if you are on the right track when it comes to engaging an external consultant:

1. Do you get along?

If you are going to engage a consultant to help you then it is always easier to work with someone you get along with. Spend time with any potential consultant before engaging them so you can work out if you would be happy to spend time with them in a professional setting.

2. Do they bring new things to the relationship?

If you are hiring a consultant to tell you what you are doing is great and they are just as confused as you are about why it is not working then you are simply wasting your money. You need someone who can offer a fresh point of view or someone who can help you realise the issues in the business and how to go about solving them.

3. Are you willing to listen to them?

This is the most important question to ask yourself. You are about to start paying someone to give you advice. If you don’t trust that advice or have confidence in the person then you why are you asking them to give you advice?

Want help finding your perfect consultant? Book in a meeting with us today:

It might not sound like the best strategy for running a business but unless you have a 100% foolproof business plan and can predict what is going to happen each and every day of your working life then at some point you are going to have to take this approach.

There will be days when you lose faith and days when you wonder if you are on the right path. Sometimes the only way to get through it all is to keep up the appearance that everything is fine while working behind the scenes to make that a reality.

The key to the fake it ‘til you make it approach is not the fake it part, it is working to achieve the make it part. Putting out a strong confident public image is fine as long as you put in the leg work behind the scenes. You don’t have to get it right from day one but you do need a plan in place on how you are going to make it right in the future.

Being confident is great but it can only take you so far. If you know you have a plan in place to achieve your goals and have the right support behind you to achieve your business goals then playing the part of the confident successful business person is much easier as you know you will get there in the end.

Want help getting from faking it to making it? Book in a meeting with us today:

We all have a too hard basket. That place where we put those ideas we know would be great to put in place but are simply too hard to actually do. The question is are they really too hard or do we just not know the easy way to do it?

If you had asked me a year ago if I thought we would be able to develop an app or have a podcast live in the iTunes store I would have told you it was a nice idea but would cost too much money and take too much time. I would have been wrong. We launched our app mid last year ( and we are now working on version 2 and our podcast has four episodes on the iTunes store and, to be totally honest, none of it was hard once I started asking questions.

We are all guilty of assuming something will be hard and then not doing the research. A simple google search will show you how easy it is to set up your podcast on iTunes. A conversation with the app developer from The Consultants’ Community will give you a clear picture of what it takes to launch your app.

If you think something is too hard then that is not a good reason not to do it. You need to know. You simply can’t be an expert in everything but you need to be aware that not understanding something does not mean it is hard, it just means you need to try and understand it before making a decision. If you have a too hard basket filled with great ideas you wrote off, revisit it, get everything out of the basket and go and show it to other people, you might find with the right support the next big thing could be closer than you think.

Want help sifting through those ideas? Book in a meeting with us today:

So, you don’t think networking works for your business, but you are not sure why. You know multiple people who swear by it, but it just hasn’t worked out for you. The question is are you sure you are doing it right?

A lot of people who have recently started out in business will join a local business network of some description (and there is no shortage of them in Sydney!). They are all slightly different but also have a lot of similarities. In all cases, the success or failure of the group is down to the members and if they are networking in the right way. If you follow these simple tips you will not only get more out of networking, so will everyone else in your networking group:

  1. Go to the meetings – and I don’t just mean once or twice. If you are new to a group make sure you are there for every meeting for at least the first three months. People want to know you are reliable and committed to the process. Don’t show up twice and give up, people need to know you before they will want to help you
  2. Be present at meetings – now this is not the same as going along, this is about being there a little early, leaving a little late, not checking your phone the whole time and really listening to the other people there. If you are just there because you feel you have to be, people will notice and they won’t want to work with you
  3. Follow Up – most people are in a few business networks and they meet a lot of people. If you want to get the most out of the new relationships make sure you get in touch outside of meetings, arrange a coffee catch up, send over more info on your business etc.
  4. Tell other people about your networking – tell people you meet while you are working, tell people in the gym, tell people at the beach, tell your social networks, tell everyone! The more people you tell the more likely you are to recruit new members and help to grow the group
  5. Have a solid elevator pitch – every networking group asks you to deliver one at some point so make sure you have a good one and make sure you know how long it needs to be for each group. The pitch can be anything from 5 seconds at some groups up to 60 seconds or more at others so practice a few different versions. Don’t worry if you talk for a bit too long as the worst that will happen is someone will ring a bell or cough at you so you know to wrap it up. If the group focuses on referrals you also need to know who you want to be referred to as you will get a chance to tell everyone this as well. The trick with the pitch is to be concise, memorable and specific, for example here is my mini pitch:

“My name is Andy Sephton and I am the Managing Director of the Consultants’ Community. I am assuming you have all heard of eHarmony? Well at The Consultants’ Community we are all about b2bharmony as we help match businesses with their ideal consultants. An ideal referral for me is anyone you know who has recently moved from a home office into a shared office or commercial premises.”

This is short, to the point, memorable and has a clear referral request at the end, and feel free to drop me an email if you know anyone you would like to connect me with 🙂

So just remember that if networking is not working for you, maybe you just aren’t doing it right. Want to talk about networking some more? Book in a meeting with us today: