It might not sound like the best strategy for running a business but unless you have a 100% foolproof business plan and can predict what is going to happen each and every day of your working life then at some point you are going to have to take this approach.

There will be days when you lose faith and days when you wonder if you are on the right path. Sometimes the only way to get through it all is to keep up the appearance that everything is fine while working behind the scenes to make that a reality.

The key to the fake it ‘til you make it approach is not the fake it part, it is working to achieve the make it part. Putting out a strong confident public image is fine as long as you put in the leg work behind the scenes. You don’t have to get it right from day one but you do need a plan in place on how you are going to make it right in the future.

Being confident is great but it can only take you so far. If you know you have a plan in place to achieve your goals and have the right support behind you to achieve your business goals then playing the part of the confident successful business person is much easier as you know you will get there in the end.

Want help getting from faking it to making it? Book in a meeting with us today: thecc.app/b2bharmony

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