There’s no doubt about it: public speaking is an act of vulnerability. To lay ourselves bare and speak openly and honestly in front of others requires courage. In doing so, we expose our authentic, best self to the scrutiny and evaluation of an audience. And herein lies the source of […]

Branding is fundamental to a successful business. Branding is basic. Branding is essential. Branding is indispensable. Branding is crucial. Branding is vital. Is it clear? One more time… Branding is IMPORTANT! Creating a new vibrant brand (or refreshing it) is a challenge that requires a sophisticated strategy and what not everybody […]

This is the motto of The Consultants’ Community and I hope you can understand why. If you are a local business that relies on local custom then you need to be aware of your community. Most businesses focus on their customers and their competitors, which is a reasonable enough strategy, […]

As a member of a local business community, it is important to get out and about once in a while and meet your fellow business owners. One of the best ways to do this is to attend local business networking events but like anything in business, it is best to […]

As a small business owner, you are already used to doing everything yourself. It is just the way it is. You gave up the corporate job to do this on your own terms, so having to work out a few things along the way is just part of the process, […]

1. Who are you as a business? 2. What do you sell? 3. How can people buy it from you? These questions are the most important factors when it comes to deciding how you operate as a business. Who you are as a business is your story. How did you […]

I have been using LinkedIn for well over a decade now and I find it to be a great tool for building and maintaining my business network. As a veteran of the platform, I wanted to share some top tips on how to get the most out of it. 1. […]

The world is a complicated place and we can often get lost in the chaos. This is true for all of us but it is especially true for small business owners. We often get so caught up in running our businesses we forget the basics; we overlook the obvious and […]