You want to use social for your business, but where should you start? Why should you be on social in the first place? Do you need some easy-to-use tips and tricks to improve or create strong social media campaigns? The Consultants’ Community hosted a panel on this at B2B Expo on […]

No is a very negative word but it has the power to positively influence all of our lives. No is not a bad thing, it is simply a point of view, a stance, an opinion and it is ok to say it. When you are asked questions in everyday life […]

We all do it. I have done it, my friends have done it, other business owners I know have done it. We attend an event, or even worse, host one, and get very over excited about the pictures we take and post them all over social media. “Wait a sec!” I […]

The definition of marketing is: “the action or business of promoting and selling products or services”. If you look it up in the dictionary you will find this or something similar. You won’t find anything about SEO, hashtags, social media strategy or digital content creation and there is a good […]

Having an idea is one of the first steps towards starting a business but there are a lot of ideas out there that will never make it that far. We all have ideas, we come up with them at 3am when we have had too many wines. We randomly think […]

There’s no doubt about it: public speaking is an act of vulnerability. To lay ourselves bare and speak openly and honestly in front of others requires courage. In doing so, we expose our authentic, best self to the scrutiny and evaluation of an audience. And herein lies the source of […]

Branding is fundamental to a successful business. Branding is basic. Branding is essential. Branding is indispensable. Branding is crucial. Branding is vital. Is it clear? One more time… Branding is IMPORTANT! Creating a new vibrant brand (or refreshing it) is a challenge that requires a sophisticated strategy and what not everybody […]

This is the motto of The Consultants’ Community and I hope you can understand why. If you are a local business that relies on local custom then you need to be aware of your community. Most businesses focus on their customers and their competitors, which is a reasonable enough strategy, […]

As a member of a local business community, it is important to get out and about once in a while and meet your fellow business owners. One of the best ways to do this is to attend local business networking events but like anything in business, it is best to […]

As a small business owner, you are already used to doing everything yourself. It is just the way it is. You gave up the corporate job to do this on your own terms, so having to work out a few things along the way is just part of the process, […]