You want to use social for your business, but where should you start? Why should you be on social in the first place? Do you need some easy-to-use tips and tricks to improve or create strong social media campaigns?

The Consultants’ Community hosted a panel on this at B2B Expo on Sunday the 13th May and the answer to this complicated question was very simple: be authentic.

There are lots of ways to promote what you do but being authentic needs to be at the core. Everything you do on social media needs to represent who you are as a brand and when a customer interacts with you they need to feel they are having an authentic experience.

Don’t commit to more social media channels than you can handle and don’t rely solely on automation. Unless your personal brand and business brand are closely linked make sure to separate them online and remember that what goes on social media stays on social media.

So to maintain a strong presence work within your capabilities, be authentic and think before you post.

If you want to talk about developing your social media strategy then contact The Consultants’ Community today at

We all do it. I have done it, my friends have done it, other business owners I know have done it. We attend an event, or even worse, host one, and get very over excited about the pictures we take and post them all over social media. “Wait a sec!” I hear you cry, this is what we are supposed to do! Pictures show the event was well attended, that shot of Geoff and Steve in deep conversation really captured the mood and the group shot taken by the staff member was a classic!

You are of course right, good event shots can really bring your post to life and increase engagement but unless you have been tagged in the photo, you are probably never going to look at the pictures that are hiding behind an opaque 12+.

When you are posting on social media think about how you use social media. You flick through your feed on the bus, you quickly glance at it on your computer when you are supposed to be doing something far more productive. You rarely have the time to look through an album. So what is the answer? You want to share all your images and showcase your event but no one will look at them all. The answer is simple, it is called Layout and it is an iOS app that creates great custom photo collages. In a few seconds this:

Becomes this:

Many become 1 and you a have a single engaging image that tells the story you want and no one has to click through to see it. Still want to share all the images? Go for it, some people always want to look for themselves, but why not do it as a link in the post? “Like what you see in the collage? See the full album here”. Just remember that people have short attention spans and, unless there is a prize to be won, they are unlikely to click through to see a bunch of photos.

If you want to talk about developing your social media strategy then contact The Consultants’ Community today at

I have been using LinkedIn for well over a decade now and I find it to be a great tool for building and maintaining my business network. As a veteran of the platform, I wanted to share some top tips on how to get the most out of it.

1. Add a profile picture

This may seem obvious but there a lot of people out there without one. Also, make sure it is appropriate. This is not Facebook, it is a professional network, your online CV. The picture should be a head and shoulders shot against a plain background, not a selfie of you and your pet ferret.


2. List your current job

If you have an active LinkedIn account, keep it up to date. There is no point in having an online professional profile if it does not reflect what you do. Every time you start a new job, update your profile. Use your real job title, make sure you list the company you work for and connect with your new colleagues as soon as you can.

3. Look at mutual connections

You will be amazed at who you know and how small the world is. Every time you connect see who that person knows that you do. Use this information to start a dialogue. Shared connections give you instant shared experiences and great talking points when you meet up with people.

4. Connect, connect, connect

Connect with people you meet, connect with people you want to meet, connect with people you think could benefit from meeting you. If you have just met the person in the flesh, or are about to, just look them up and click connect. Don’t overthink it or worry about personal messages if they should know who you are anyway. If you are contacting them blind, then you need to include a note about who you are and why they should connect.

LinkedIn in is a great tool and the best tip I can give you is to only put it on your profile if you would bring it up in a job interview, it is that simple.